OurParents Launches The Internet’s Largest Independent Directory Of Senior Care Providers.

The over 100,000 complimentary facility reports, a $25 to $90 value, feature detailed comparisons and user reviews for each facility, as OurParents attacks the flawed business practices among the current senior care internet businesses with OurParents’ pro-senior / pro-family offerings.

Washington, DC (July 23, 2009) – People searching for care for their aging parents find almost no independent advice about senior care facilities online.  Often, these families are drawn to misleading sites whose sole function is to sell their personal information to the highest bidder.  That’s how the so-called lead generation business operates in the senior care industry.  These businesses don’t care about the quality of the providers they sell the leads to, which can lead to some terrible experiences for the impacted families.

That is all changing. OurParents announces today free and immediate access to the largest online directory of senior care providers on the web – over 100,000 care providers across the United States.  The free service is totally independent and unbiased, providing ratings, price information and powerful decision-making tools including the remarkable Care Options Advisor. The site provides free detailed reports about each senior care provider, a $25 to $90 value, absolutely free to consumers.

OurParents.com also provides free access to user reviews, to allow visitors to hear first-hand from others about their experiences with a given care provider.  The goal of OurParents is simple:  to be the one trusted place to go on the web to find the best care solution for a family’s aging loved one.

“Having the largest online directory of senior care providers, over 100,000 so far and growing, was a big goal for us,” said John McKinley, founder and CEO of OurParents.com. “Families need a trusted place to go to see all of the senior care options that are available, and the current lead-gen players fail miserably in fulfilling that role.  Some sites have as few as 4,000 entries.  But OurParents is so much more than that.  We also give consumers a free comparison report with details about a given senior care provider and the surrounding community. Some sites sell less complete reports for $25 to $90. Ours are absolutely free, and the response we’ve gotten from families about them has been great.”

One critical element needed to paint a more complete picture about a given facility is feedback from existing and past residents and their families.  That is why OurParents is also announcing the addition of user reviews for care providers.  “We are the only independent directory in the senior care business.  That allows us to show the good, the bad, and the ugly about any given provider.  Reading user reviews is a great way to understand more about what life is like for a facility’s residents,” said McKinley.  Families of current and past residents can rate a provider along multiple dimensions, including quality of care, helpfulness of staff, and cleanliness.

“It is simple,” said McKinley. “Our founding principle is that we are, and always will be on the side of the consumer.  For families in need of help, there is simply no better source of senior care providers on the internet.”

For more information, visit http://www.ourparents.com.

If you have any questions about this post or need help finding senior-care options for a loved one, call 1-866-483-4896 to speak with a care advisor in your area.